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When you buy pre-ground spices from the grocery store, you are buying product that was ground in many cases months or possibly even a year before you use it. After being ground and bottled, spices may sit on the factory floor for months before it goes to a distributor to sits for even more months. Finally it heads to your grocery store and sits in the back again until it's put up front for you to purchase it. All that time being exposed to air and losing its flavor.
Whole spices are not cracked or broken thus they are able to hold the essential oils and flavor right up until you grind it in your Spice Crafter mortar and pestle. It goes from grinding directly into your cooking. The difference is mind boggling! The aromatics and flavors explode when compared to the often bland pre-ground spices you buy at the store. Just wait until your loved ones taste the difference, you'll never hear the end of it!